Building a competitive program from scratch is a topic that’s been covered before. But what about rebuilding one? Coming into a business with the remnants of a failed CI program and turning that situation around is something that poses unique challenges. You’re walking into something where people are jaded, where their expectations of you and your program aren’t necessarily positive. David D’Aprile, VP of Global Product Marketing at Onapsis, joins us to share how he does it.
Expect to learn:
The five step process for rebuilding a CI program from scratch.
The biggest challenge you’ll face when doing so.
Which three pieces of content are foundational, reliable, and essential in any competitive program.
Why it might not be the best idea to try to build out a tech stack while doing a rebuild.
How to build momentum by getting wins early.
…and much more
Want to be a guest on the show? If you've more than five years of CI experience and nothing to sell, email contribute@competitiveintelligencealliance.io and we'll be in touch to discuss next steps.
Podden och tillhörande omslagsbild på den här sidan tillhör Competitive Intelligence Alliance. Innehållet i podden är skapat av Competitive Intelligence Alliance och inte av, eller tillsammans med, Poddtoppen.
