Welcome to the Car Dealership Guy Podcast! In this episode, I sit down with Raul Gomila, GM/Partner of City Kia, to reveal how he turned a dealership losing $1M a year into a top performer. We dive into the strategies that made him a top 5 Kia dealer in the country, pressure-test his BDC team live, and much more.
This episode of the Car Dealership Guy Podcast is brought to you by:
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Topics:
(00:00:00) - Intro
(00:02:41) - Raul’s background and career
(00:15:08) - Dealership Culture and operations
(00:32:24) - Recon Centers
(00:36:54) - The impact of the Hispanic community
(00:42:59) - How do you approach social media?
(00:49:41) - Thoughts on the Florida market
(00:54:03) - Advice and comments for Kia
(00:58:03) - Closing thoughts
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