Lisa Martinelli discusses retail marketing strategies and how to build brand loyalty. Listen to this podcast with Lisa.

Stop & Shop’s Vice President of marketing Lisa Martinelli gives advice on how CMOs can strengthen their brand. Lisa’s experience supporting marketing operations for CVS and Stop & Shop makes her very well-versed in marketing strategies for major retailers. Retail marketing is less common than marketing for a consumer good or service, however, there are many strategic parallels.  

Must-hear moments from this episode include the two secrets to big marketing moves, why tension is the strategic ingredient to writing a good brief, and why you need to live your brand purpose. This podcast is a mini masterclass on brand building. 

What you will learn in this episode with Lisa: 

  • Brands that are bold and first to market make it 

  • Why it’s important to be purpose-led 

  • How a brand can get on a major grocer's shelf 

  • How innovative technology can improve customer experience

  • What a review is like from a CMO’s perspective 

  • Why one of the most important audiences for a brand is its employees

  • What brand loyalty looks like and how to build it

  • The impact of a viral TikTok on a business

  • How to live your brand purpose 

  • How a CMO evaluates strategy

  • The benefits of an in-house content studio 

 

Resources:

 

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