Matsmart is an online grocery store that has helped save over 65,000 tons of food from going to waste. We talked with co-founder Karl Andersson about the company's journey to 100 million euros in revenue.

Learn more:

https://generogrowth.com

https://www.motatos.com

https://www.linkedin.com/in/karlan

(0:00) Introduction

(1:04) How a batch of Christmas soda led to Matsmart

(8:10) The problem of food waste

(10:40) Customer behaviors and creating a new category

(17:35) Building the Matsmart brand

(27:38) Expanding outside of Sweden

(33:45) Quick-commerce and the evolving food e-commerce space

(38:13) Getting to profitability

(42:15) Raising 200 million euros in funding

(48:05) What does the future hold for Karl and Matsmart?

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