In this interview, Dan Held (ex CMO of Kraken) shares his experience in crypto industry, highlighting his work at Kraken and current ventures as a fractional CMO and co-GP at the Asymmetric Bitcoin DeFi Venture Fund. He discusses their investment strategy and recent investments in Bitcoin DeFi projects like BOB, Mezzo, BitLayer, and Fractal (by Unisat). Dan delves into the nuances of marketing within the crypto space, emphasizing the importance of timing, authenticity, and strategic go-to-market approaches. He shares insightful guerrilla marketing tactics from his early career, such as hacking app store algorithms and leveraging media coverage to drive organic growth. Dan also touches upon the significance of authenticity and setting expectations in the context of NFT projects and community building. The conversation concludes with practical advice for early-stage startups on leveraging social media and new channels for effective marketing and growth.
The Ordinal Show is a series of regular Twitter Spaces featuring conversations with amazing people from the Bitcoin Ordinals community.
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