This week’s guest is Elisabeth McLaughlin, 1/3 Generator. Elisabeth is a Sustainability Consultant who supports heart-led founders with a more socially and environmentally conscious way of business through ethics, good governance and client stewardship.
Highlights include:
3 stand out moments in building her personal brand
The concept of greenwashing
The reason why some companies don’t embody their sustainability message
How Elisabeth left the corporate world and set up her business
Things that need to change in the coaching industry
6 key areas of sustainability and ethical marketing to focus on
Pricing transparency in business
How to market your services ethically
The shift from pain point marketing in the industry
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