In today’s episode, I talk about selling the lifestyle. This is the final installment of a four-part mini Instagram selling series. If simply listing the features and benefits of your offer isn’t leading to sales that you want, it’s time for a shift in your selling approach. In this episode I share examples of how to sell the lifestyle to create a deeper, more meaningful connection with your target audience.
In today’s episode, I cover:
What selling the lifestyle means
Why selling the lifestyle works well
Why creating an emotional connection with your audience is critical to marketing
Ideas on how to sell the lifestyle your offer promises
How to become a representation of what you are teaching
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