In today’s episode, I’m excited that the one and only Brock Johnson is here to talk about paid vs. organic content strategies, money mindset, and hiring. We also dive into so much more! Brock shares about his upbringing in an entrepreneurial family where the mindset was always “We’ll find a way.” Brock gives us full transparency on so many behind-the-scenes strategies and tactics he uses to run an incredibly successful business.
In today’s episode, we cover:
Paid vs. organic content strategies and how to integrate them to drive leads
How finding joy in the process makes a good marketer
How to track leads and conversions
Optimizing tactics and strategies based on the digital landscape and performance
What freemiums Brock offers, and how many are active at one time
Tips on outsourcing any tasks that give you back your time
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