In this episode of Content Briefly, we’ve interviewed marketing consultant John Collins and discussed content strategies that work for series A, B, and C SaaS companies, their wavering faith in SEO, their strategic investments in video marketing and data study, and more.
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Timestamps:
00:00 Intro01:22 Who is John Collins?
02:35 Lessons from Intercom's content marketing trials.
05:52 Insights on structuring and scaling content teams.
09:07 Evolving strategies in content marketing and SEO.
12:46 Shifting focus in content marketing strategies.
15:40 The future of content marketing teams.
17:48 Content's role in traffic generation and shaping company voice.
18:24 Challenges and rewards of working independently.
22:15 Balancing writing and consulting.
23:59 Learn more about John and get in touch.
25:05 Outro
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Useful Links:
Website: https://johncollins.cc/
John on LinkedIn: https://www.linkedin.com/in/johncollinsireland/
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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