054 | How to Build a Drink Brand Bottom-up | Chris Maffeo with Vani Gupta Dandia (New Delhi, India)

In Episode 054 I had the pleasure of speaking with Vani Gupta Dandia. I was a guest in her Marketing with Vani Podcast were she interviews marketing people from various industries. We dived into the Drinks Industry, looking at it from outside. I hope you will enjoy our chat

Time Stamps

0:00 Intro

0:26 Background

2:00 What Differentiates Alcohol

3:05 Target Occasions

7:35 Bridging Categories

9:22 Gender Stereotypes

11:12 Tracking What You Can Track

13:47 Educating Consumers

18:11 Role Of Storytelling

20:24: Bottom Up Trade

24:17 Being Everything To Everyone

26:40 Playing with Variations

31:39 Cross Generational Appeal

36:36 Functional VS Recreational

39:54 Building Brands Bottom Up

46:17 Outro

About The Host: Chris Maffeo

About The Guest: Vani Gupta Dandia