How did Userflow grow to 4.6M ARR with a team of 3?

In this episode of the Grow Your B2B SaaS Podcast, Joran Hofman interviews Esben Friis-Jensen, the founder of Userflow, a successful SaaS company that grew to 4.6 million ARR and was later acquired by Beamer.

Esben's entrepreneurial path is a testament to the power of persistence, innovation, and strategic decision-making in the competitive landscape of the tech industry. Esben shares his entrepreneurial journey, starting from his days at Accenture to founding Cobalt and eventually Userflow. He talks about his motivation, personal life as a digital nomad, and his experiences in the startup world.

Key Timecodes

(00:39) Getting to Know Esben

(02:15) Esben's Background and Motivation

(02:59) Starting Userflow and Idea Generation

(05:05) Bootstrapping vs. VC Backed

(06:26) Lessons from Cobalt and Userflow

(09:16) Scaling Userflow with a Small Team

(11:30) Managing Customer Requests and Enterprise Clients

(14:18) Leveraging SOC 2 Type 2 and Pricing Strategy

(26:06) Leveraging AI in Userflow

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