In a recent episode of the Grow Your B2B SaaS podcast, host Joran interviewed Preston Keller, also known as PK, the founder of Emergent 3 and creator of e3, a safety and emergency SaaS platform targeting governments, educational institutions, and businesses. PK's journey from launching e3 in 2021 to achieving a million dollars in Annual Recurring Revenue (ARR) is filled with valuable lessons for aspiring entrepreneurs. His diverse background includes internal sales, consulting with professors, partnership at Thresik Group, and founding a company in Asia.
Key Timecodes
(00:53) - Guest Introduction
(01:25) - Starting e3
(01:56) - Company Overview
(02:21) - Personal Background
(03:03) - Motivation and End Goals
(03:26) - Origin of the Idea for e3
(04:04) - Initial Funding and Growth
(07:32) - Challenges and Lawsuits
(14:35) - Post-Lawsuit Strategy
(18:49) - Go-to-Market Strategy
(20:06) - Customer Retention and Challenges
(20:45) - Processes and Systems
(23:04) - Learning from Mistakes
(23:55) - Advice and Outsourcing
(25:22) - Motivation and Team Trust
(25:58) - Family and Friends in the Business
(27:07) - Final Advice for Founders
