I'm so excited to have Ally Spears with me today! Ally is a fourth-generation farmer and rancher originally from northern California, but after attending Texas A&M, she made Texas her home. She received her undergraduate degree in ag business and is a program coordinator for the Poultry Science Department at Texas A&M, focusing on youth programming and recruitment.

 

She is also pursuing her Ph.D. in ag communications as she sees a need for consumers to better understand where their food is coming from. Her research is focused on social media and beef influencers online. Ally shares how she believes women are the needles that move the ranching and farming industries forward. Aly's podcast, Ag Chicks, helps highlight and introduce women who are doing incredible things to help feed our world. 

 

In this episode, Ally shares what it's like being a generational farmer and rancher, what goes on in the beef industry, what a cattle producer's processes look like from start to finish, and what hurdles the beef industry is overcoming. She also busts some myths and misinformation about utilizing hormones and antibiotics in cattle. We talk a lot about the purpose of raising cattle and the importance of farmers, ranchers, and how just 2% of the population is feeding 100% of the population. 

 

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