In 2024, podcasts have emerged as a potent tool for elevating personal and brand authority. Yet, amidst their growing popularity, many brands and agencies grapple with the challenge of tracking their return on investment. According to the State of Podcast Agencies 2024 report, the biggest hurdle, cited by 33% of respondents, is measurable ROI. If your business is also navigating this conundrum, this article will guide you on how to effectively measure and maximize your podcast's impact.
Chapters:
00:00 Introduction to Podcasting Power
00:26 The Importance of Tracking ROI in Podcasting
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Podden och tillhörande omslagsbild pÄ den hÀr sidan tillhör The Podcast Space, Ana Xavier. InnehÄllet i podden Àr skapat av The Podcast Space, Ana Xavier och inte av, eller tillsammans med, Poddtoppen.