Entry-level luxury watch buyers today have more options than ever. Established and up-and-coming brands alike are making some compelling new four-figure watches, and there are even more choices available if you consider the used watch market. While many "affordable luxury" brands like Longines, Frederique Constant, Oris and Zodiac are doing genuinely cool stuff these days, in this article I'll focus on "true" luxury watches from premium brands like Rolex, Omega, Grand Seiko and Breitling.
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