Vassilena Valchanov shares her brand messaging framework template. 🎉 About Vassilena Valchanov
Vassilena Valchanova is a messaging expert who understands the importance of connecting positioning and copywriting to create effective brand and product messaging. With a focus on understanding the market, competitors, and the specific needs of the target customer, Vassilena sees messaging as the bridge between the philosophy behind a brand or product and the specific words used to communicate with customers.
🕰️ Timestamps and transcript
00:00 Brand and product messaging bridges positioning and copywriting.
04:37 Focus on content first, then refining language.
08:53 Understanding customer needs essential for successful product.
12:56 Client vision integrated with customer feedback strategy.
14:48 Trend in conversational marketing and customer confusion.
17:36 Evaluate alternatives to direct competitors, consider existing options.
22:35 Messaging emphasizes pricing structure, value for customers.
26:12 Building a network crucial for personal growth.
27:29 Link learning to action; community key.
30:49 Subscribe to Marketing Powerups for actionable takeaways.
Podden och tillhörande omslagsbild på den här sidan tillhör
Ramli John. Innehållet i podden är skapat av Ramli John och inte av,
eller tillsammans med, Poddtoppen.
