Ever held yourself back not because the work was too hard but because you didn't believe you were the one who could do it? That quiet voice that says you're not enough for this. It's cost more women more opportunities than any bad deal ever has.
In this episode of Girls in Property I'm joined by Heather Roberts, the woman behind Built in Pink. Heather is young, unapologetically pink and doing the DIY herself. Carpentry, windows, skirting, the lot. Learnt on the job, in the middle of a project that was supposed to be a quick refresh and turned into a full structural renovation.
We get into why pink is a deliberate part of her brand and not a gimmick, the comments she gets from men online and how she turns that negativity into community with Fragile Masculinity Fridays. Heather is brilliantly frank about the fear of being visible on social media and why embarrassment is just part of building something in public. Because people notice your content far less than you think.
Then we talk about the first deal. Bought with her sister through the modern method of auction, a mortgage and a 10 percent deposit. Two years, a legal dispute and £6,000 profit later, Heather explains why it was still the best thing she ever did. Not because of the money. Because of who she became doing it. And how that led to her boyfriend stepping in as investor on deal number two, a deal built on value, not luck.
We also widen the conversation to women's health, PMDD, menopause and what women are quietly carrying every single day while building businesses.
If you've been sitting on the edge of your first project waiting to feel ready, this one is for you. You're more capable than you're giving yourself credit for.
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