Organic and paid — how do we optimize and synchronize these two vital parts of our marketing strategy? We know it's about crafting content that converts and leaves a lasting impression. But where do we even start? And how do we stand out?
In this episode, Jess and Susan are joined by Lashay Lewis and Tas Bober who lay out their collaborative approach to building a rock-solid marketing foundation, using customer research to create targeted content, and optimizing landing pages for maximum impact. They share their secrets to navigating the complexities of B2B marketing through the constant checks and balances of content and paid.
In this episode:
The importance of upfront research before executing marketing campaigns
How to bridge the gap between internal and external perceptions to create effective, customer-centric content
Strategies for leveraging landing pages, testing messaging, and measuring marketing performance holistically
That's Marketing, Baby is produced by Sweet Fish Media. Book a call at sweetfishmedia.com.
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