Using data to identify profitable flower crops, biofumigation, and so much more with Bruno Maciel of Florista Lina Farm in Barcelos, Portugal

Bruno Maciel is the third generation managing his family’s flower farm, Florista Lina Farm in Barcelos, Portugal. We hear how his experience working in the flower industry around Europe has guided the changes he is making to the farm, including adding greenhouse production, doing more winter production, dropping unprofitable crops and focusing on quality over quantity. Farmers in North America can learn a lot from Bruno and his data-driven approach to flower farming, and will probably recognize more similarities than differences between flower growing on the west side of the Atlantic and the east.