Growing a profitable flower business with Lisa Mason Ziegler of the Gardener’s Workshop

On this week’s podcast, we draw on Lisa’s years of flower farming experience to talk not just about growing flowers, but the business and practical tips needed to grow a profitable flower business. Lisa’s new book, The Cut Flower Handbook, is full of information on the growing side, and in our interview we talk about how to put it all together to sustain the passion with a profitable business. We discuss workhorse flower crops, when to harvest, how to ensure the best vase life, and the practical tips that will build a cut flower business and keep it going