Sean sits down with the one and only Mark Ford (more widely known as Michael Masterson) to talk about Mark’s experiences as one of the trailblazers of direct-response copywriting into the digital space. Hear what Mark Ford has to say about:
-What traits tell him a new copywriter is going to succeed
-Why so many people learn the “wrong” lessons from studying classic copy
-Which commonly forgotten emotions you NEED to be able to work into your copy
-How “H.A.T.” is going to be the key to writing breakthrough copy in the Internet Age
-And so much more!
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