In this episode, we sit down with Ben Shih, Lead Growth Designer at Localize, to discuss all things user onboarding. Ben shares his journey into design and his current focus on growth design.
Here are some Key Takeaways:
- Growth design is about using data, experimentation and testing to optimize getting users to a product's core value as quickly as possible. It differs from core product design.
- When analysing onboarding, look at both qualitative data (user feedback, observations) and quantitative data (drop-off points in funnels) to identify problems and opportunities.
- Common onboarding mistakes include overusing tooltips, landing users on empty states with no guidance, and asking for payment before demonstrating value.
- Personalisation is key in onboarding to match the user's needs and get them to the "aha moment" faster.
- Advice for growing as a designer
This episode is a must-listen for any designer, product manager or growth marketer looking to level up their user onboarding and drive better user retention.
Resources:
- Growth Design School Spring Cohort, use GROWTHDESIGNPOD10 to get 10% off - https://www.growthdesigners.co/school
- Mobbin, get 20% off here - bit.ly/49dX8H6
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Where to find Ben Shih
LinkedIn: https://linkedin.com/in/hbshih
Website: https://bento.me/hbshih
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Where to find the Growth Design Podcast and co-hosts:
- LinkedIn - https://www.linkedin.com/company/growth-design-podcast/
- Website - https://growthdesigncast.substack.com/
- Instagram - https://instagram.com/growthdesignpod
- Emmanuel’s LinkedIn - https://www.linkedin.com/in/omoleemmanuel/
- IniOluwa’s LinkedIn - https://www.linkedin.com/in/inioluwa-abiodun/
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Production by Damilola Ilesanmi - https://damilolailesanmi.com/
