Lifestyle reporter, Katie-Anne Gupwell, shares her journey from Wales Online to The Daily Star, where she covers a diverse range of topics including health, beauty, fashion and real-life stories. Steve & Lou delve into Katie-Anne’s typical working day, exploring her shift patterns, story pitching processes and how she finds inspiration for her articles. She emphasises the importance of topicality and quirkiness in pitches, highlighting that PR professionals should aim to present ideas that resonate with current trends.
Full show notes & transcript: https://www.propellernet.co.uk/the-digital-pr-podcast/s2-e6-journalists-katie-anne-gupwell/
00:02:06 - Katie's Career Background
00:02:54 - A Day in the Life of a Journalist
00:03:56 - Story Pitching and Meetings
00:04:15 - Finding Inspiration for Stories
00:05:19 - What Captures a Journalist's Attention
00:05:47 - Best Practices for Pitching to Journalists
00:07:07 - Managing Inbox Overload
00:08:10 - Understanding Relevance in Pitches
00:09:45 - PR Bugbears: Common Frustrations
00:10:58 - The State of Journalism and AI Concerns
00:12:32 - The Future of Journalism and Social Media
00:13:04 - Pitching Methods: Calls vs. DMs
00:16:15 - Lunch Meetings with PRs: Feasibility
00:17:09 - The Importance of Clear Communication
00:19:31 - Link Inclusion in Articles
00:20:43 - Clarifying Link Preferences
00:22:10 - Control Over CMS and Publishing
00:24:40 - Handling Link Types and Affiliate Queries
00:26:35 - Future Career Aspirations in Journalism
00:27:00 - The Future of Digital Publishing
About the Propellernet Digital PR Podcast:
We started the podcast back in December 2022, hosted by our Heads of PR, Lou and Steve. Since then we've launched three series; one featuring conversations with guests and friends from the Digital PR industry and another two comprising 5 mini-episodes with some of our PR team sharing their knowledge and experiences. Join us as we chat all things Digital PR!
