We welcome Isa Lavahun, a seasoned freelance search strategist with 15 years of experience in digital PR, content, social media and influencer marketing. Isa shares her journey from working at Propellernet to becoming a freelancer, highlighting the pros and cons of each role she has taken on, including her experiences in both agency and client-side positions.
Full show notes & transcript: https://www.propellernet.co.uk/the-digital-pr-podcast/s2-e4-freelancing-isa-lavahun/
00:01:31 - Guest Introduction: Isa Lavahun Introduction of Isa Lavahun, her background, and her experience in digital PR.
00:02:09 - Isa's Career Journey Isa shares her career path from Propellernet to freelancing and her experiences in various roles.
00:07:41 - Freelancing vs. Agency Work Discussion on Isa's preference for freelancing and the benefits it offers her.
00:10:13 - The Split of Freelance Work Isa explains the distribution of her freelance work between outreach, strategy, and training.
00:12:27 - The Rise of Digital PR Freelancers Isa discusses the increasing number of digital PR freelancers and the reasons behind this trend.
00:15:13 - Challenges of Freelancing Insights into the challenges freelancers face, including financial security and client relationships.
00:16:00 - Securing New Business Isa shares her strategies for acquiring new clients and the importance of networking.
00:17:10 - The Role of Social Media Discussion on the effectiveness of social media for freelancers in building their brand.
00:19:15 - Working Remotely vs. In-Office Isa talks about her experiences with remote work and the benefits of in-person collaboration.
00:20:56 - The Importance of Team Dynamics Discussion on the significance of camaraderie and support in PR, especially for junior team members.
00:23:03 - Gripes About Client Relationships Isa shares her frustrations about working with clients and agencies, focusing on misunderstandings about PR.
00:28:01 - Understanding the Value of PR Discussion on the importance of clients understanding the value of digital PR and SEO.
00:32:22 - Shifts in Digital PR Strategies Isa talks about the evolving landscape of digital PR and the need for an always-on strategy.
00:36:23 - Creative Idea Generation Isa discusses her involvement in brainstorming and the importance of creative input in her freelance work.
00:40:49 - Green Flags in Client Relationships Isa shares what positive signs she looks for in potential clients to ensure a good working relationship.
About the Propellernet Digital PR Podcast:
We started the podcast back in December 2022, hosted by our Heads of PR, Lou and Steve. Since then we've launched three series; one featuring conversations with guests and friends from the Digital PR industry and another two comprising 5 mini-episodes with some of our PR team sharing their knowledge and experiences. Join us as we chat all things Digital PR!
