Hey, I'm Jordan, and I’m the manager of the Sidemen.


Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will help your growth.


In this episode, we'll cover the following:


1. Raye proves independence in music, showing labels aren't necessary.

2. Eddie Abbew emphasizes consistency as key to success.

3. The Sidemen's cereal launch offers insights into diversifying ventures.


Time Stamps:


0:00 - Intro 

1:00 - How Raye proves you don't need a label?

4:50 - How Eddie Abbew proves consistency wins? 

6:55 - Sidemen Launch BEST Cereal - What I’ve learnt...

10:40 - Do artists need record labels?

11:30 - What does the next generation of creators look like?

13:00 - Is YouTube the future of TV?

14:00 - Should I become a full time content creator?


Got questions? Want to share your thoughts? Please drop a comment below. I'm 100% focused on making this channel for YOU, and I'll be answering your questions every week.


Stay tuned, and let's keep the conversation going.

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