Powerful voice in the neurodiversity space and ADHD and Autism advocate, Ellie Middleton, joins Jordan to talk about how one viral LinkedIn post launched her into building her 169k audience on that channel, and her own community platform (un)masked. Ellie is clear that her diagnoses of ADHD and Autism helped unlock this next part of her career as a creator, and gave her “cheat codes” to create bold and successful content. It also helped build her purpose, and a centre-point for her work.
As an expert in the personal branding space, Ellie reveals strategy on how to elevate your online presence. From micro-moments, connecting with your audience by branding your personality traits, and self-evaluating viral successes - this episode is full of Ellie’s top takeaways to succeed as a creator on LinkedIn and beyond.
Topics discussed in this episode include:
0:50 - 1:40 - Ellie’s advice to her younger self
1:40 - 3:45 - Finding her personal brand with Great Influence with Ash Jones
3.46 - 5:50 - Embracing your differences (her ADHD and Autism diagnosis)
6:09 - 13:20 - Ellie’s viral #IAMPROFESSIONAL LinkedIn post
13:30 - 14:50 - What is personal branding
15:05 - 16:20 - How being neurodivergent has helped in her career
16:28 - 19:43 - Tinx and how she’s nailing her personal brand
20:02 - 21:57 - Her learnings with her platforms including (un)masked.
22:04 - 23:40 - The future of Ellie’s platforms
23:50 - 24:56 - Creators she loves including Ella Willis and Milly Evans
Content referenced in this episode:
Ellie’s viral LinkedIn post:
https://www.linkedin.com/posts/elliemidds_can-we-pls-talk-for-a-minute-about-the-outdated-activity-6858668363242180608-A2xT/
Rich Mom Walk trend with Tinx:
https://www.tiktok.com/tag/richmomwalk?lang=en
Ella Willis on TikTok
https://www.tiktok.com/@ellaellaw
Milly Evans on TikTok
https://www.tiktok.com/@itsmillyevans
Ellie’s Socials
https://www.instagram.com/elliemidds/?hl=en
https://www.tiktok.com/@elliemidds
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