In this episode, I was lucky enough to interview Jason Barnard, CEO of Kalicube.
Jason recounts his beginnings in the music industry, where he started a record label after failing to secure a deal for his band. This led him to his first customer, a record company, which he gained through relationship building. He further explains the challenges he faced with his second company, a children’s entertainment platform, which ultimately succeeded due to a significant audience demand, evidenced by five million monthly visitors to their website. This success attracted the attention of major telecoms like Orange in France, illustrating the importance of having a compelling audience proposition.
Transitioning to Kalicube, Jason describes his current focus on helping individuals control their online personal brand. He emphasizes the necessity of having a personal website to establish credibility and authority in the digital space, as well as the timeline for seeing results from such efforts, ranging from three to twelve months. Jason asserts that the goal of dominating one’s niche is about becoming the go-to name associated with a specific topic. Through their platform, Kalicube utilizes extensive data points to guide clients on effectively building their personal brands and engaging their target audiences.
Get inspired by Jason Barnard's journey from musician to digital strategist and learn how to redefine your brand in this episode of The First Customer!
Podden och tillhörande omslagsbild på den här sidan tillhör Jay Aigner. Innehållet i podden är skapat av Jay Aigner och inte av, eller tillsammans med, Poddtoppen.
