In this episode, Dr. Bradley Bond shares his research and expert knowledge on parasocial relationships and the psychology of media with the SOP audience. Specifically he explores with Dr. Nina Polyné our perceptions of TV characters, and how this might relate to our social networks while being single. He also expands on how TV narratives can be helpful for marginalized communities (e.g., LGBTQ, elderly). Additionally, they explore why we get so wrapped up in celebrity lives, and at times, we tend to feel similar emotions of those we follow on social media when big life shifts occur (makeups and breakups). Finally, Dr. Brad offers his wisdom on how to live your best life while single, and if the shows we watch on TV influence the attractions we may have on potential dates. Along with his role as a professor, speaker and business consultant, he is also incredibly creative! He shares in the episode what led him to pursue a life of purpose-driven work, and he and Dr. Nina reflect on their 20 year + friendship.
Dr. Bradley Bond is an Associate Professor and Chair of the Department of Communication at the University of San Diego. His research examines the psychology of media, specifically how entertainment media influences audiences’ attitudes, beliefs, and behaviors. He has consulted for corporations including Disney, Warner Brothers, and Playstation; and his award-winning research has been covered by outlets including Time, NPR, and the Washington Post.
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