In this episode of the Etsy Seller Success, Dylan is joined by marketing strategist Jacinta Gandy to dive into the essentials of marketing for product-based businesses on Etsy.
Jacinta draws from her extensive experience in digital marketing to share insights on leveraging social media, crafting effective advertising strategies, and understanding the importance of storytelling in brand building. Jacinta also discusses the importance of engagement on social media, balancing sales tactics, and the advantages of having a well-thought-out marketing budget. Tune in for actionable advice on scaling your Etsy shop and tips for reaching your target audience.
In this episode, we discuss:
[01:22] Jacinta's Journey in Digital Marketing
[02:20] Challenges and Rewards of Starting a Business
[05:06] Marketing Strategies for Etsy Sellers
[06:59] Essentials for Product-Based Businesses
[09:26] Leveraging Social Media for Marketing
[11:25] Effective Advertising Tactics
[17:35] TikTok vs. Instagram: Where to Focus
[19:49] Balancing Sales and Subtlety in Marketing
Connect with Jacinta:
Website: https://socialcircleinc.com
Instagram: https://www.instagram.com/jacinta_gandy/
About Jacinta Gandy:
Jacinta Gandy is the owner and founder of Social Circle. She started her business with a clear vision: to empower small business owners, drawing from over 13 years of experience in design, digital marketing, and technology for iconic brands like Disney and Nike. In the last 4.5 years, she has worked with over 150 entrepreneurs, fueling their growth and contributing to their success. This journey has been deeply fulfilling for Jacinta, knowing that her work supports other individuals in building their businesses, supporting their families, and achieving their dreams.
Jacinta's unique background allows her to wear a variety of hats for the entrepreneurs she works with, whether it’s in branding, design, websites, SEO, social media, sales funnels, product refinement, service offerings, pricing strategies, or developing pitch decks. Having managed all these aspects throughout her career, she offers the necessary guidance, resources, and direction.
In a world where too many are caught up in quick fixes and flashy marketing, she has stayed true to what she believes in: real, honest support that helps other entrep
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🔗 LINKS
📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac
📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast
🏆 Student Results
https://www.dylanjahraus.com/student-testimonials
📷 Instagram - https://www.instagram.com/dylanjahraus/
👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!
