In this episode of Building Blocks, we sit down with Vivian Zheng, a product leader who has made waves at Snap, TikTok, and Databricks, and is now embarking on her own entrepreneurial journey.
She shares her insights on building industry-leading products from the ground up, the nuances of achieving product-market fit, and the challenges of scaling two-sided marketplaces like TikTok's Branded Mission.
Guest: Vivian Zheng
LinkedIn: https://www.linkedin.com/in/vivian-zheng-931048122/
Connect with Daivik: https://bento.me/daivik
Follow the Podcast: https://bento.me/thebbpod
Topics:
0:00: Introduction
2:40: Vivian's journey into product management
6:15: Experience building Branded Mission at TikTok
12:30: Strategies for achieving product-market fit
18:45: Balancing advertiser control and creator incentives
24:00: Transitioning from TikTok to Databricks
29:15: The challenges of building a two-sided marketplace
35:30: Vivian's experience as a first-time founder
41:00: The impact of AI on entrepreneurship
46:15: Advice for aspiring entrepreneurs
51:35: Book Recommendation
53:00: Vivian's next steps and future plans
#ProductManagement #Entrepreneurship #CreatorEconomy #StartupLife #TikTok #Databricks #BuildingBlocksPodcast #podcast
