In this episode, I chat with the amazing Aiza Cheung of Studio Coya and we dive into all things branding and brand identity. We debunk some common misconceptions about branding and talk about the role of a brand strategist in building or revamping a brand identity. Aiza also shares some of the most common mistakes she sees people making with their brand visuals and how you can avoid them.
what we cover:
What is a Brand Identity?: Aiza helps us understand what a brand identity really is, beyond just having a logo.
Role of a Brand Strategist: We explore why having a brand strategist is so important for building and refreshing your brand.
Common Misconceptions: We debunk the myth that a logo is all you need for a brand.
Visual Branding Mistakes: Aiza shares some common mistakes she sees in brand visuals and how to avoid them.
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