What’s up Babes! Welcome to another episode of the Scale Your Sales Podcast. I'm thrilled to have Tiffany Neuman on the show today. Tiffany is a brilliant brand strategist who helps women business owners create their message into a movement through branding, speaking, training, and networking.
Topics we cover:
Tiffany’s Journey from Corporate to Entrepreneurship
The Importance of Creating a Movement Around Your Brand
Building a Brand Ecosystem
The Role of Market Research in Branding
Developing a Strategic Brand Operating System
Long-Term Vision and Legacy Branding
Practical Advice for Entrepreneurs on Branding
"Most entrepreneurs, I like to say, build the plane while they're flying it. It's like, okay, I have this offer, let's build a font and some colors and some logos. Oh, here's another offer next year, I'm gonna brand this. And so, they end up with this disjointed kind of Frankenstein brand, not to their own fault. They do it unconsciously, right? It's not their fault; they just don't know that if they actually started with a brand strategy, or they stopped to reset and build a brand strategy, and build what I call a brand operating system." – Tiffany Neuman
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