What’s up, babes! Welcome back to the Scale Your Sales Podcast. In today’s episode, we’re diving deep into the essential but often overlooked topic of SEO and website optimization for long-term business growth. We’re thrilled to have Lindsay May, founder of The Happy Marketing Co., join us to break down the fundamentals of SEO and website design. Lindsay specializes in helping businesses generate organic leads and create powerful websites that work as round-the-clock marketing tools. By the end of this episode, you’ll understand how to harness the power of SEO to grow your business, optimize your website for conversions, and make informed marketing decisions that drive lasting results.
Topics Covered:
Lindsay Maynard’s Journey into SEO and Website Design
Why SEO is Essential for Consistent, Organic Leads
The ROI of SEO vs. Paid Ads and How to Avoid Costly Mistakes
Determining When to Invest in a Website and What to Prioritize
Creating a High-Impact SEO Strategy Without Getting Overwhelmed
Why Consistent Content is Key: Blogs, Website Updates, and More
How SEO and a Website Act as Your Business’s 24/7 Sales Team
Strategies to Repurpose Content from Social Media to Blogs
Using SEO and Websites to Stand Out Among Competitors
Once you get SEO on your website, things rock and roll for you in the background 24/7. You can get leads every time of day, and so it's something that I always say is really important to set up your business with. But also, knowing finances and stuff like that, a lot of people put their money toward social media, building an email list, all very valid and very important. But yeah, I mean, SEO is just such a powerful organic tool that I think people get distracted or they don't understand it, so they don't know why it's going to be helpful for them. But that's where I like to educate people, because it's really not that scary. – Lindsay May
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