In this episode of On The Rail Podcast, we introduce Khloe Brown, owner of Dress to Sell Equine Advertisement LLC, who shares her extensive knowledge on marketing and selling horses.
Khloe, who has sold nearly 500 horses worth over $400 million, discusses her journey into the equine sales industry, techniques for successful horse marketing, and current market trends.
The episode also delves into the impact of economic factors on horse prices, the importance of high-quality media for sales, differences in breed popularity, and the role of PPE in horse purchases.
Additionally, Khloe offers insightful advice for both buyers and sellers navigating today's horse market. The show also features a weekly giveaway from iRide Equestrian and acknowledges the latest winner, Alexandra Petty.
00:00 Introduction and Giveaway Announcement
02:18 Meet Khloe Brown: Equine Marketing Expert
04:36 Khloe's Journey into Horse Sales
05:39 The Art of Selling Horses
08:05 Effective Marketing Strategies
17:38 Current Trends in the Horse Market
27:57 Impact of Breeder Reputation on Sales
29:15 Challenges in Evaluating Prospects
31:25 Market Trends in Horse Sales
34:21 The Role of Pre-Purchase Exams (PPEs)
38:44 Insights from NSBA Yearling Sale
45:02 Pricing Strategies and Market Predictions
52:28 Final Thoughts and Contact Information
