The Help Me Unlock Podcast has been rebranded to Making of an Empire. Same magic, same awesome guest line-up, just a bit of that empire energy! 

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Have you ever felt like you were "stuck" with the personality you were born with? Aditi sits down with communication coach Ty Hoesgen to challenge the idea that confidence and charisma are fixed traits. In this episode, we explore how communication is actually a muscle you can build one "rep" at a time to transform how you show up in your business every single day.


Let’s Dive Into the Highlights

  • The 3C Success Formula: Ty breaks down his core model for professional growth: Confidence, Charisma, and Clarity.
  • The "Gym" of Communication: Aditi and Ty discuss why improving your speech is exactly like lifting weights; you might not see the "muscle" immediately, but consistent reps lead to a total transformation.
  • Unfamiliar vs. Unauthentic: That "fake it till you make it" feeling is usually just the discomfort of doing something new. If a habit feels weird, it’s likely just unfamiliar, not a sign that you're being untrue to yourself.
  • The "Point-Reason-Point" Method: A simple structure to ensure your main message is the first and last thing people hear.


Behind the Breakthrough

Ty Hoesgen didn’t start as a "natural" leader; he grew up as a shy kid on a small farm, often letting his sister do the talking for him. His turning point came during a painfully embarrassing boardroom meeting where he realised that "getting by" wasn't enough. By obsessively researching and practicing, he discovered that communication is a learnable skill that can radically advance your career—a journey he now helps others navigate through the Advanced Growth Institute.


The Guest Said It Best

“Stop trying to be interesting and start being interested.”

"The people who are the best communicators, they're the ones who get the promotions. They're the ones who get the raises. They're the ones who get the opportunities."

"When you take up space, you're telling the world, and your own brain, that you belong there."

"Your body language speaks before you even open your mouth. It's the first thing people notice, and it's the thing they remember the most."


Key Takeaways

  1. Confidence is Two-Sided: It involves the external (voice/body language) and the internal (the belief that you are worthy of being listened to).
  2. Stop Consuming, Start Experimenting: Reading books won't make you a better speaker; you have to put the tools into practice in real conversations.
  3. The Power of Recording: Record your sales calls or meetings; you’ll notice "autopilot" habits like rapid blinking or "ums" that you never knew existed.
  4. Active Listening is a Superpower: Use the phrase "It sounds like..." to mirror back what you’ve heard, which builds trust and clarifies misunderstandings immediately.


A Question for You

If you look at the leaders you admire most as you build your own empire, is it their technical knowledge you're drawn to, or the way they make you feel when they speak? What is one 'behavior' of theirs—like a confident pause or a warm smile—that you can start practicing in your own meetings this week?



Take the Next Step

Ready to find your voice? You can find Ty’s free 7-day course, Speaking Like a Confident Leader, at howtospeakbetter.com.

Connect with Ty:


Connect with Making of an Empire

Thank you for tuning in to another episode of Making of an Empire! Our mission is to help you unlock the tools you need to build a business and a life that reflects your highest potential.

Connect with Aditi:



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