"One thing we can say for sure innovation outcomes do not just happen by chance, they need to be created, they need to be built. And it takes an effort. It takes a journey to be successful at the business of innovation. And so that's where having a sound innovation process comes in because a sound innovation process essentially helps you to what is almost invariably a very complex journey. "Today we are talking to Simone Arizzi on the importance of an innovation process.Simone is the Managing...

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