Fix Your Meta Ad Account in 60 Minutes: 10 Fatal Errors From 50 Real-World Audits

Here’s a harsh truth for you…

Your Meta ad account is probably bleeding money as we speak. 

Over the last six months, I’ve been elbow deep in 50+ ad account audits. I’ve gone through all the slides, dug into all the data, and I just keep seeing the same costly mistakes over and over again. And we’re not talking about a few bucks here and there. We’re talking about hundreds of thousands of dollars left on the table. 

So I’ve put together the top 10 Meta ad account mistakes that are bleeding money from your ad account. And these aren’t theoretical problems. These are real issues I’m spotting in real ad accounts that are costing real brands serious cash right now.

Chances are, at least a few of these are hiding in your ad account, too. And the crazy thing is, most of them can be fixed in under an hour.

So without further ado, let’s jump right into it.

Key Takeaways:

• 00:00 Intro
• 02:35 Creative testing campaigns 
• 04:47 Ads turned off without a rhyme or reason 
• 06:21 Interest and lookalikes 
• 07:31 View-through attribution  
• 10:17 Ad set budget optimization  
• 12:42 No hard exclusions 
• 14:43 Existing vs. new customers 
• 16:28 Different AOVs in one camapign
• 17:55 Creative volume and diversity 
• 20:18 Not running manual bids 
• 22:30 Outro

Additional Resources:

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The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond! 

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