#27: Doctor Seaweed with Dr Craig Rose – Seaweed nutraceuticals, how to develop a dietary supplement product, from understanding market trends to manufacturing, sales and compliance with regulatory requirements.

Dr Craig Rose PhD is a marine biologist and the Founder and CEO of Seaweed & Co., the company behind his Doctor Seaweed range of award-winning nutritional supplements. Dr Craig has a degree in Marine Biology, a master’s in Marine Technology and a PhD in Marine Science. Dr Craig started the company in 2015 after working for many years with seaweed on commercial and research projects for various applications - from biofuels to food and nutrition and identified a huge opportunity and need for seaweed.

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Timestamps:
00:00:00 - Intro
00:00:48 - Focus on Nutraceuticals
00:01:05 - Importance of Personal Brand: Doctor Seaweed
00:03:27 - Launching Doctor Seaweed Supplements
00:03:43 - Reintroducing Seaweed into Modern Diets
00:05:12 - Iodine Deficiency in Modern Diets
00:06:43 - Symptoms of Iodine Deficiency
00:08:04 - Importance of Iodine for Both Genders
00:09:12 - Customer Needs and Product Benefits
00:11:25 - Natural vs. Synthetic Nutrients
00:13:38 - Unexpected Customer Benefits
00:15:17 - Research and Customer Feedback
00:16:13 - Weight Management Benefits
00:17:07 - Target Audience and Customer Persona
00:18:08 - Transition from B2B to B2C
00:19:06 - Challenges in B2C Model
00:20:13 - Validating Product Demand
00:21:34 - Choosing Capsule Format
00:22:36 - Capsule Size and Seaweed Content
00:23:52 - Exploring New Product Formats
00:25:00 - Sponsored Ad: Alvan Blanch
00:25:53 - Market Trends in Wellness and Nutrition
00:27:56 - Leveraging Sustainability in Branding
00:29:29 - Harvesting and Manufacturing Process
00:31:55 - Sales Channels: Direct and Retail
00:33:08 - Approaching Distributors
00:35:31 - Brand and Market Maturity
00:37:25 - Health Benefits of Seaweed
00:39:56 - Promising Areas of Research
00:40:56 - Focus on Specific Seaweed Species
00:41:28 - Lessons Learned and Future Focus
00:43:27 - Saying No to Opportunities
00:44:05 - Regulatory Requirements for Health Claims
00:45:17 - Testing for Contaminants
00:46:34 - Importance of Trust and Credibility
00:47:10 - Final Thoughts and Industry Growth
00:48:08 - Where to Find Dr. Seaweed Products
00:48:36 - Recommended Resources and Events

Useful Links:
Dr Craig Rose on LinkedIn.
Doctor Seaweed: Website, Instagram, Facebook and Twitter.

Sponsors and Partners:
Alvan Blanch:  Website, Facebook, Twitter, Instagram and LinkedIn
Seagriculture Conference: Website and LinkedIn

Get in touch Inside Seaweed's host Fed DeGobbi on ⁠⁠LinkedIn⁠⁠, ⁠⁠Twitter⁠⁠, Instagram or by emailing him directly at fed@insideseaweed.com - Please send in your feedback: what do you want to hear more or less of? Any suggestions? Would love to hear what you think!