Michael Bayer Thomsen, Zirq Solutions
When Zirq Solutions worked based on a linear mindset, their customers asked: “How much does it cost to produce this?” Now the company has changed to a circular mindset, and the questions have changed accordingly to: “How do we develop the best solution? How do we take care of the product during its lifespan? How we repair it? How do we best reuse it before recycling it?” The benefits of going from linear to circular are once again the focus of today’s podcast episode.
This part of Zirq Solutions (until recently known as Letbek Group) manufactures high-quality plastic components for the built environment, furniture and medical. They call themselves an “accelerator of the circular economy” with a higher purpose to cool the planet! Meet Senior Vice President of Zirq Solutions, Michael Bayer Thomsen, and hear his valuable insights as we discuss the benefits and challenges of transitioning to a circular mindset.
You can hear:
That Zirq Solutions have grown the business substantially through a circular mindset
Why it’s important to set up the value chain properly in order to succeed
That Zirq sees their customers as partners and part of their business also means enabling them to go from linear to circular
How their higher purpose to “cool the planet” has given them competencies within logistics of handling waste, recycling the waste and creating new materials from it
About the CO2 calculator they have developed
Mentioned in this episode:
Letbek: https://letbek.com/
Zirq Solutions: https://www.zirqsolutions.com/
MiCollect: https://www.micollect.io/
Scope 1-2-3 (Deloitte) https://www2.deloitte.com/uk/en/focus/climate-change/zero-in-on-scope-1-2-and-3-emissions.html
Michael Bayer Thomsen, LinkedIn: linkedin.com/in/michael-bayer-thomsen-37662b11
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