In this episode, we take a deep dive into the connection between innovation and sustainability. My guest on the show today is Aileen Boyle who is the CEO of Fortro. For more than 20 years, she has helped companies innovate and create impactful businesses. A key take away is that sustainability and circular economy are effectful platforms for innovation!
Aileen also breaks down the concept of innovation and gives a lot of great tips about driving a sustainable business. For instance, we discuss the basic rules you must look at when you bring a new product or a new service to market and you can hear Aileen’s take on the steps that well-established companies wanting to innovate their existing products or services can take.
You can hear:
Aileen demystifying the word “innovation”
The questions any business should ask themselves, whether new or existing and wanting to bring a new product/service to market:
-How do you know that this is exactly what people are looking for?
-How will they use it?
-What will they do when they're finished with it?
That it’s important to design “the sustainable element” in from the start
The importance of bringing in an external perspective - somebody that has grown businesses before, who has been involved in developing products and services
Mentioned in this episode:
Aileen Boyle, LinkedIn:
https://www.linkedin.com/in/aileenboyle-ceo-fortro/
Fortro:
https://www.linkedin.com/company/fortro-ltd/
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International Bestselling Book:
If you want a recipe for how to work with sustainability in a way that is good for business and for the world then check out my Amazon international bestselling book “Making sustainability profitable – a leaders guide to growing a thriving business that makes the world a better place”. You can get it from Amazon and other major bookstores.
Contact Green Business With Impact:
If you have questions, comments, or suggestions for future podcast episodes please contact me at js@bwimpact.com or reach me via LinkedIn: https://www.linkedin.com/in/jsteinhausen/
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