What is a good partnership and are they easy or hard to obtain? Do partners with a sustainability approach have advantages over “traditional” partners? And what is the D-A-N-C-Eframework? Lots of questions and just as many amazing answers when I partner up (pun intended) with the knowledgeable Dave Plunkett on the topic. He isthe founder of the company Collaboration Junkie and has developed hundreds of partnerships since the company started in 2020.
Dave walks us through his five step D-A-N-C-E framework that will help the listeners be strategic towards partnerships. Because you need a strategy behind your partnerships to be successful, whether your business is focused on sustainability or not. If you do have a brand with sustainability at its core, you have an advantage over your competition. So, join me and Dave and learn about D for Dance, A for Assembly, N for Nurturing, C for Connection and E for Engagement and much more.
You can hear:
Dave thinks it’s not our natural way to be in competition. It's our natural way is to collaborate and work together
When you're speaking to potential partners, you should talk about how you can help them deliver the result that
they want to deliver
It’s important to schedule strategic reviews of your partners
Some great examples of partnerships - for example Spotify’s deal with Uber and Danish textile company Gabriel’s deal with Boeing
That partnerships are not about being in competition with other people. It's about being just where there's a right match
Mentioned in this episode:
Dave Plunkett on LinkedIn
https://www.linkedin.com/in/daveplunkett/
Collaboration Junkie:
https://www.collaborationjunkie.com/
Danish fabric company Gabriel:
https://www.gabriel.dk/
Looking for a competitive edge?
Invest 3 min answering some quick simple questions about your business. Discover how well you are suited to get business success with sustainability: greenprofit.scoreapp.com
International Bestselling Book:
If you want a recipe for how to work with sustainability in a way that is good for business and for the world then check out my Amazon international bestselling book “Making sustainability profitable – a leaders guide to growing a thriving business that makes the world a better place”. You can get it from Amazon and other major bookstores.
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If you have questions, comments, or suggestions for future podcast episodes please contact me at js@bwimpact.com or reach me via LinkedIn: https://www.linkedin.com/in/jsteinhausen/
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