Product pages are a part of eCommerce websites, Shopify stores included, that is often overlooked by product-based business owners. 

When they’re just starting out and their priority is trying to get something out there and in front of people, the product pages usually get lost in the shuffle. However, when the business is already established, the product pages are a key element for continued growth.

So, join me and my amazing guest, Diana Simpson, for today’s episode of Elevated Visibility. She is the founder of Simpson’s Web Design and a Shopify expert and web strategist. 

Tune in to discover all about Shopify design as we get really specific and actually nitty gritty on Shopify product pages and how you can optimize them for conversions.

In this episode:

  • From maternity leave to online business founder
  • A Product Page should be made for conversion
  • What to keep in mind when creating your product page
  • Focus on the WHY not only on the what
  • Using GIFs to make your product page stand out
  • 3 tips to optimize your Shopify Product Page for this holiday season



Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.


Resources & Links

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

Access Diana’s FREE TRAINING: How to create a product page that sells at the bottom of her website’s homepage for more insight into what we talked about in this episode.


Connect with Diana

Diana Simpson is the founder and one-woman show of Simpson’s Web Design and she specializes in delivering high-converting websites that are both unique to your brand and minimal.

Instagram: @simpsons_webdesign

Website: simpsonswebdesign.com


Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. 

Instagram: @ninagibson.co

Website: ninagibson.co


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