In this episode, Sahil Patel, CEO of Spiralize, discusses predictive conversion rate optimization for B2B SaaS companies.

What Spiralize Does:

  • Spiralize offers predictive conversion rate optimization by scraping and analyzing A/B tests from 34,000 websites.
  • They identify successful A/B tests and implement them for clients to optimize conversions.


Understanding A/B Testing:

  • Sahil explains A/B testing using the analogy of a clinical drug trial, emphasizing the importance of statistically significant results.


Scraping and Analysis Process:

  • Spiralize utilizes their proprietary software to crawl the internet, capturing visual differences in A/B tests.
  • They identify common elements across successful tests to determine proven winners.


Expertise and Value Proposition:

  • Sahil highlights the expertise Spiralize brings by analyzing data from thousands of websites, providing insights beyond what individual companies can achieve.
  • Spiralize offers a blend of product and service to address the challenges and complexities of A/B testing.


Customer Base and Business Model:

  • Spiralize primarily serves B2B SaaS companies with at least 500 employees, spending $50,000 to $70,000 monthly on marketing.
  • The company operates on a performance-based model, starting with a 90-day pilot followed by a monthly fee.


Acquisition Strategy and Market Focus:

  • Spiralize relies on client referrals and relationships with CMOs, leveraging the frequent job changes in the industry.
  • They target the B2B SaaS market due to its relative newness in conversion rate optimization, offering more opportunities for growth.


Team Structure and Engineering Role:

  • Spiralize employs a team of software engineers to improve their proprietary software and assist clients in building and running A/B tests.
  • Engineers focus on implementing significant changes in user experience rather than minor adjustments, maximizing impact.


Future Vision and Goals:

  • Sahil envisions CRO becoming as essential as SEO, with Spiralize leading the industry in the next five to ten years.
  • The company aims to democratize conversion rate optimization, making it a standard practice for all websites.


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