Lianna Patch wasn’t thrilled with the work she was doing, who she was doing it for, and the lack of fun she was having as a professional copywriter. So she changed everything and relaunched her Punchline Copy business with a focus on comedic copy.
Brian and Lianna’s conversation was recorded on December 13th, 2023.
Brian's update was recorded on May 6th, 2024.
(00:00) - How Lianna Patch Reinvented Her Copywriting Business
(03:36) - The evolution of Pubchline copy
(08:50) - Lianna's main client base
(10:14) - How to be an ideal client
(12:51) - How Lianna structures her business
(17:32) - Offering productized services
(21:33) - ..And larger projects?
(22:37) - 2024's roadmap
(26:36) - Moving from consulting to "passive" revenue
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