In this episode of the Greenbook Podcast, host Lenny Murphy is joined by Seth Minsk, principal of Finish Line Insights, for a deep dive into the evolving role of insights professionals in the age of AI. Seth shares his unique journey from his early days in research to leading global insights for brands like Allegra and Advil at Sanofi, and now helping businesses navigate transformation. The conversation focuses on how AI is shifting insights from traditional research methods to more strategic, business-impacting roles. Seth discusses the growing relevance of AI in automating processes, unlocking faster decision-making, and transforming insights teams into true business partners—illustrating how insights can go beyond answering questions to actually shaping the questions that businesses should be asking.
Many thanks to Seth for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, Big Bad Audio.
Mentioned in this episode:
🚀 Advance your career and grow your business at IIEX Latin America 2024 🚀
This is the go-to event for professionals looking to excel in the LATAM market. 🌎
Tap into the expertise of local and global leaders in one of the world’s most dynamic regions. Network with innovators and marketing gurus, and gain insights from top brands like Amazon, Netflix, PepsiCo, and Visa — getting the inside scoop on how these giants use cutting-edge technology to craft culturally attuned strategies.
Stay ahead of the curve by exploring the latest innovations and trends in market research, insights, and analytics. Secure your spot at IIEX LATAM 2024 today — and use code PODCAST for 30% off!
Podden och tillhörande omslagsbild på den här sidan tillhör Greenbook. Innehållet i podden är skapat av Greenbook och inte av, eller tillsammans med, Poddtoppen.
