CALLING ALL BRANDS eager to enter the gaming space – this blisteringly good episode is for you!!
Is gaming THE most meaningful media today? How should brands turn up? How should brands even think about success in this space?
All this and much more in our latest episode!
Join host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group and special guests Alexandra Etzine, Business Director, Havas Entertainment& Alexandre Tan, SVP Brand Partnerships & Advertising, Gameloft as together they explore how brands can engage in gaming, a space valued at US$197bn in 2022, the second biggest entertainment market behind TV, and expected to hit a massive US$268bn in 2025!
Checking into the pulse of gamers today, the episode also features first-hand testimonials from gamers all over the world as we ask them a range of questions including: ‘What is your ideal gaming moment?’ and ‘How do you feel about brands entering your gaming space?’ Listen to their feedback!
🚀 During his conversation with Alexandra and Alexandre, Ben mentions an insightful activation from BETC, take a look here:BETC #GenderSwap Women in Games
🚀 Find out more about the Havas’ Meaningful Brands study cited during the conversation: https://www.meaningful-brands.
⭐ We’d love to hear your thoughts about meaningful media. Drop us a line! podcast@havasmg.com.
Connect with us on our socials!
⭐ Facebook: https://www.facebook.com/HavasMediaGroup/
⭐ Instagram: havas_media_group
⭐ LinkedIn: https://www.linkedin.com/company/havas-media
⭐ Twitter: http://www.twitter.com/HavasMediaGroup
Hosted on Acast. See acast.com/privacy for more information.
