From consumers, agencies and brands, to governments, activist investors and employees ethical behaviour in the ad industry is scrutinized today more than ever before. The risks of inaction are growing…while the premium associated with doing ethics has increased.
At Havas we are proud to be the first agency to offer the Institute for Advertising Ethics’ (IAE) Certified Ethical Advertising Executive (CEAE) course to staff and clients globally at no cost. We are embedding an ethics framework that runs through our organization and instilling a culture of ethics via training and talent engagement.
The IAE is the only independent body addressing the urgent and complex issues of ethical standards and practices across all aspects of advertising communications.
In this episode your host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group, and his special guest Andrew Susman, COO, IAE get to the heart of why ethics matter today - more than ever before - and discuss clear, actionable steps industry stakeholders can take to embed ethical behaviour.
And don’t miss Andrew’s Meaningful Media Fast Five! From Mixcloud to doom-scrolling!
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