More than one year since the launch of ChatGPT, the media ecosystem is working to understand the concrete outcomes that integrating AI tools could provide for businesses.
Emerging #AI tools hold the potential to improve the industry’s understanding of media context and determine the best conditions for a brand to expose an ad.
Specifically, AI media solutions for inclusive machine learning are supporting brand suitability, identifying content for brands to avoid – like fake news, disinformation, gender and racial bias.
Unpacking the impact of these tools on media experience to ultimately drive value and growth for brands, AI heavy hitters Masaki Halle, Head of Data at Havas Media Network, Weilin Ho, Director at Havas Start Up Accelerator – located at Station F, Paris, the largest start up campus in the world - and Daphné Marnat, Co-Founder & CEO of Unbias-ia are in conversation with host Ben Downing.
“What we are trying to improve is the risk parameter that brands should avoid....fake news, propaganda, climate change denial, gender or racial bias and disinformation. These categories are not taken care of in standard brand safety tools. We have to design innovative ways of detecting such content and this requires the use of AI,” underlines Masaki Halle. These AI solutions, suggests Daphné Marnat, are today’s ‘Guardians of Integrity in the Online Galaxy’.
Enjoy!
The Meaningful Media Podcast Team
🎧 We’d love to hear your thoughts about AI and its evolving impact on media experience. Drop us a line! podcast@havasmn.com.
And if you’d like to contact Daphne: daphne@unbias.fr
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