In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados, Usama, Colby, and Glen dive into John Moran’s Shopping Feeder Strategy that resulted in a revenue increase of 127.81%. This strategy uses a low tROAS Shopping campaign alongside of a higher tROAS Performance Max feed only campaign with only that one product. Watch this video as our Google Ads experts share their results with the strategy and explain how running other campaigns alongside PMax can help boost sales.
John Moran’s LinkedIn post about the Shopping Feeder Strategy: https://www.linkedin.com/posts/johnmo...
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0:00 Intro
1:02 The Google Ads Aficionados: Insights on John Moran’s Shopping Feeder Strategy
3:03 Shopping Feeder strategy breakdown
4:08 Successful results with the Shopping Feeder strategy and similar strategies
6:14 Google recommendations on running PMax with other campaigns
8:05 Running YouTube campaigns with PMax
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