56: Hybrid Publishing with Vasudha Viswanath [re-release]

Kate and Kristin discuss all things hybrid publishing with Vasudha Viswanath, the author of The Vegetarian Reset. Vasudha shares a quick rundown of the typical routes of publishing and why she chose to go down the hybrid path. She talks about the pitching process, what partnership publishers cover (and don't), the recipe development steps and how she assembled her creative and publicity team. She describes the part her book plays in her business strategy and her experience learning as she goes in the cookbook community.

Hosts: Kate Leahy + Molly Stevens + Kristin Donnelly

Editor: Abby Cerquitella

Mentions

Vasudha Viswanath